Home > 1 > Blank Google homepage – it’s meant to be like that!

Blank Google homepage – it’s meant to be like that!

via UsabilityNews: News (full) by Joanna Bawa on 12/7/09

Google has launched its new homepage that has an interesting ‘fade-in’ experience that loads additional links when the user moves the mouse.

When the site loads, you only see Google logo and the big search box, ie the minimalistic page. Once you move your mouse, you will see the additional links on the homepage.

Why is this interesting?
Since most users who are interested in clicking over to a different application generally do move the mouse when they arrive, the “fade in” is an elegant solution that provides options to those who want them, but removes distractions for the user intent on searching.

Adds Marissa Mayer: At first, this worried us a bit: Google is all about getting you where you are going faster — how could we launch something that potentially slowed users down? Then, we realized: we want users to notice this change… and it does take time to notice something (though in this case, only milliseconds!). Our goal then became to understand whether or not over time the users began to use the homepage even more efficiently than the control group and, sure enough, that was the trend we observed.

Give the new homepage a shot – it surely is interesting.

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