Home > 1 > Promotional Gets Personal – [Nielsen] #marketing #promotions

Promotional Gets Personal – [Nielsen] #marketing #promotions

The Coupon Consistency of Today and Tomorrow 

By: Todd Hale, SVP, Consumer & Shopper Insights, The Nielsen Company

SUMMARY: Poor people need low prices. Rich people love low prices. Either way, these are happy days for the promotion industry, as manufacturers and retailers update time-proven promotional techniques and unleash a new arsenal of Internet and wireless-based delivery systems.

Let’s make a deal! In good times or bad, everybody loves a bargain. It’s validating. It’s empowering. It can even make us spend more than planned. Given the extreme volatility in current financial and employment markets, buying on deal will increasingly become the norm for cautious shoppers trying to balance the household budget.

Read article at Nielsen.com

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